The Fiscal Times. In choosing a spokesperson, companies look at the athlete's name recognition,
likability, image, personal story and sex appeal. "Companies are looking for a
showman," notes Anthony Fernandez, a Florida-based branding consultant who
specializes in professional athletes. "They're looking for someone who is
passionate, who can entertain, who can bring folks to their feet. A lot comes
down to personality."... Read more
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